London fashion week was a buzz with some of the most dynamic shows that the city has seen. One could not talk about fashion week without talking about Burberry. A show that for years has stuck to a specific aesthetic focusing around London chic, in its many forms. However, this season the show transformed into something modern with grunge elements with some new and old fashionable faces like Grace Bol and Kaia Gerber.
Undeniably British in pattern and silhouette, the collection was geared toward a younger audience, one that likes to experiment with fashion and take risks. the collection gave a definite grunge feel with oversized checked patterns and see through poncho styled jackets.
The homage to youth culture has shifted the vibe of this show. With no inclusion of the classic styles its usually known for. Burberrys younger direction this season is on par with other big brands that are focusing on their younger clientele.