Mixing traditional designs and embroidery, as well as a flare for modern global trends of fashion, the three sisters – Alanoud, Noor and Raya Almeghaisib, have been designing unique Abayas since 2008. They are proud to call their Qatari brand: AlDukan.
- How would you describe your brand, Aldukan?
AlDukan has a distinct look and has found their place in the Abaya work, while keeping true to the local culture with a touch of Boho Chic style.
- Tell us more about yourself.
AlDukan is a Qatari brand, of three sisters (Alanoud, Noor and Raya Almeghaisib) that have been designing Abayas since 2008. Mixing traditional designs and embroidery, as well as a flare for modern global trends of fashion to design unique Abayas. In 2013, AlDukan Abayas had the chance to be showcased at the InQ store in Harrods. AlDukan launched their first Kaftan line for Ramadan in 2014 and it was a great success. By experimenting with patterns and textures, the sisters had ensured that her Abayas represent the needs of every woman in the Gulf. Bright colors, sequences and various textures tell the story of not only the Arab woman’s love for fashion, but also the story of her rich culture. These elegant Abayas vary from simple designs—however it ensures a hint of luxury in its design. Women from different parts of the Arabian gulf flock to AlDukan Abayas to satisfy their needs in ensuring only the richest designs and the best quality. AlDukan Abayas have a distinct look and have found their place in the abaya world; while keeping true to the local culture, AlDukan’s dynamic design keeps clients wanting more.
- How did you get into the fashion design?
As a designer, I’ve always had passion for fashion since a very young age and never had in mind to be a fashion designer, until I have been encouraged to do so.
- Who or what inspires your designs?
Everything around me inspire me and influence me to just design what I like and what I want to wear.
- What makes your brand different?
AlDukan is always open to take risks and experimenting with patterns and textures and new cuts. The name itself means a shop in Arabic and Indian. Having a name like that could make the client to accept anything from the brand, variety, colors, collaborations. This is why we are different.
- How do you see fashion in the Middle East?
It wasn’t competitive at the start, as there weren’t many designers in the industry. But now, it’s very competitive and competition is always good. We are really proud of the designers’ work when we see them on red carpet events or worn by celebrities.
- Can you tell us more about the recent Heya Arabian Fashion Exhibition?
Heya is basically the fashion platform in Qatar, where designers from all over the region and the world meet. People tend to wait for this exhibition just to update their wardrobe with the latest fashion trends. The recent exhibition was very good in terms of organization and level of attendance. Many young designers have joined and have showcased a marvelous collection.
- What are your latest favorite trends?
Recently all the trends out there are great, we love the fringes, the sporty look trend and of course, the sheer madness trend.
- What has been the biggest challenge so far?
To remain competitive in a fast moving market.
- What would you describe as your biggest achievement since you first started the fashion business?
We’ve experienced showcasing in Harrods a while ago and dressed many celebrities in the Middle East market.
- What is the best advice you can give to young designers?
Love your work, so you can show the love in every piece you make.
- What are your focus and expansion plans in the future?
To collaborate with more international designers and hopefully work with very well-known designers to produce a modest line with them.