Social Media is a whirlwind and the most popular MUA’s in the business seem to start from there, of course this doesn’t work for everyone but the ones that do gain a lot of recognition and we love them, how could we not? Sharing the tricks and tips of the trade is a blessing and we appreciate it all.
The rising stars of YouTube and the ones catching the eyes are the male MUA’s, part of this can be due to their sheer talent and the other part can be that they wear makeup – and they wear it well. Coming from 2015 into 2016, gender in fashion is becoming more of a blur and big fashion names such as Gucci have announced that they are ‘merging men’s and women’s fashion shows’. This is a step forward into the future and the future is looking like a genderless generation. Women have been wearing no makeup and men’s clothing for years and since gender has become more fluid, men are branching out and going that extra mile with their appearance. Drag makeup has been around for a while and it has become more popular in recent years but now the focus is on men wearing everyday makeup however plain or flamboyant it may be. This movement has been a fast one and masses of men are experimenting with an array of beauty products. Some of these guys have taken to YouTube and various other social media to share their flawless selfies and tutorials – popular examples that have risen to internet fame are Patrick Starrr and Manny MUA.
Having strong male characters who embrace who they are and what they like is becoming more regularly seen, as the focus seemed to always be on empowered women in the media. Due to fashion being primarily focused on reducing strict ‘genders’ and their stereotypes, male beauty vloggers can push forward and give young boys alongside girls the courage to be themselves especially when it comes to something like beauty which is commonly associated with females. It’s a step into the future and although people can comment harshly as much as they want against this trend, nowhere on a makeup product box does it say ‘just for girls’ – who are we to say who can and can’t look flawless.