This ALS Bucket Challenge is certainly reaching new heights fashion icon status with Gisele Bundchen and Mario Testino participating in spread the word!

Now it has reached fashion’s most formidable lady – American Vogue’s Anna Wintour!

On Tuesday Afternoon Bee Shaffer tapped her mother to either douse herself with a bucket of ice water or donate to ALS.

And she actually did it!

We are just as astounding as everyone else is, and the video is quite sweet and funny with Wintour getting all of her family involved in a little ice water fight!

Being a huge tennis fan Anna Wintour has challenged Roger Federer and actor Dominic West to the plunge next.