Pictures courtsesy of CEO GENECEO GENE – For Women In Business Daniel Face April 15, 2020 MESSFashion “I believe that sustainability is the next thing in the global fashion movement”. Domi Perek, EIC of Mess Magazine. Since launching our latest issue: “Sustainable x Conscious”, Mess Magazine is turning a new page which aims not only to support but particularly to raise the awareness of companies and brands which are real evangelists of the also known as “Fair Fashion”. The uniqueness of the platform – all curated designs available at CEO GENE are absolutely wearable to business meetings & events and therefore offer a special source for any businesswoman who demands not only high-quality materials and elegant style by her wardrobe but also a fair and transparent production behind it. “I believe that every single woman carries the so-called CEO GENE within herself. It’s up to her whether she uses it to her advantage or not – but she’s got it! All she has to do to be successful is to trigger it. And why sustainable clothing, you might ask? Because every outfit you wear is your message to the world.” claims the founder, Tanja Kosar, which calls all dynamic women designers who wish to support and empower fair fashion to create and raise their ethical awareness outside and inside the fashion industry. “It is also very important to me to show & educate people, that #fairfashion doesn’t have to come in weird colors, scratchy materials or ugly shapes – the Newcomer designers we represent at CEO GENE create absolutely stunning pieces. Healthy for the planet and healthy for ourselves.” Following this quote, Mess Magazine is delighted to reveal to you four German brands which their unique and limited fair made designs are proudly raising consciousness about the sustainable wave of the industry. Their names are the young Munich-based label, NINA REIN, the handmade jewelry brand, GOLDMARLEN, the upcycling and bespoke brand of Franziska Kaiser and last but not least, the holistic fashion label, SHIPSHEIP by Joana Ganser. Founded by Julia Ickert in 2018, NINA REIN is a young Munich fashion label specializing in a sustainable fashion for self-confident, enlightened, modern women. Working alongside her business partner, Susanne, sales, and marketing assistant of the company, Julia is successfully producing collections impressed with biomaterials and timeless design. Made In collaboration with the German artist, Alicia Henry, the last spring-summer collection of NINA REIN is colorfully reflecting the large-scale paintings of the artist and fill the viewer with energy. The collection is perfectly suitable for the warm season, the fabrics linen, lyocell and silk are in the foreground. Whether with expressive print or pleasantly cooling satin inside, all clothes offer the highest comfort. The entire collection is consistently produced in a resource-conserving and pollutant-free manner and is also completely fair and treated. In particular, NINA REIN’s pieces are manufactured in a family company in Lithuania according to recognized, fair and sustainable standards. NINA REIN SS20NINA REIN SS20NINA REIN SS20 “I’m always looking for a result that allows to play with it, to be able to replace individual parts.” Marlen Albrecht – CEO & Designer. Before establishing her jewelry brand Goldmarlen- during her Bachelor at the University of the Design in Pforzheim, she repeatedly swung between jewelry and living objects. As far as the design is concerned, the pieces are characterized above all by innovative and new imaginary connections of the various materials. The game with functionality is also a central point of her work – for example, she has designed a chain in which the clasp becomes the actual jewel and takes on an aesthetic role in addition to a functional one. Since 2018, Marlen has been working on her collections with a small team of interns in the heart of Stuttgart. Each piece of jewelry is hand-worked and exclusively plated with recycled gold and acrylic glass. “I want to create products that can be passed on to the next generation through quality and loving care – products with a history.” Franziska Kaiser, Designer. The young and dynamic designer Franziska Kaiser knows that sustainability is not only characterized by the use of recycled materials and impeccable workmanship but that a conscious approach and conscious buying behavior on the part of customers is crucial. Franziska began her career in the fashion industry in 2009 as a fashion design student, then went to the University of Applied Arts in Pforzheim for a BA degree in Accessory Design and has been running her own leather goods brand and manufactory in Stuttgart/Germany since 2019. The company carefully handcrafts exclusive materials into long-lasting unique pieces and therefore recycles mainly deadstock, cuttings and residual material from well-known manufacturers and brands. “Our models are limited, but only because of the amount of material available and not because we work with artificial scarcity. We don’t have a sale either, we want to educate our customers to make conscious purchasing decisions and not to be tempted by actions.” Says Franziska who wishes to highlight the importance to buy more based on your own style and taste and less on current trends. The good is produced only on request offering to the customers a rare service by quickly responding to their wishes. The SHIPSHEIP collections represent an urban, poetic aesthetic – inspired by architecture, art and nature. Purist cuts, contrasting surfaces and shapes as well as polarising materials and surprising details are characteristic. Joana Ganser, Designer and founder of the brand studied fashion design in Düsseldorf and in Berlin. After completing her studies, she initially left the fashion industry to work more creatively and more playfully at the theatre and in free projects. The collected inspirations as well as the influences of constantly changing productions, as designer and costume designer, shape the collections of SHIPSHEIP. Holistic is the measure adapted by the brand which stands for demanding fashion, whose production process not only looks at fragments and individual cuts from a fair and ecological point of view, but also the entire process – from beginning to end. In the READY-TO-WEAR segment, all styles are directly available, which are produced under fair, ecological criteria in India and Portugal. The MADE-TO-WEAR segment, by contrast, serves the growing demand for individual items. A modular system makes it possible to design your own clothing in terms of the cut, colour and material itself. These products are only made on order in Germany. Nonetheless, SHIPSHEIP not only attaches importance to eco-fair ratings such as Fairtrade or GOTS but is also in close contact with its production partners.