It’s the start of Ramadan, which means new collection being released for the brand, to create more of a relationship with the Middle East market since realising the website.
Expect classic summer designs for the collection, of floral prints, and summer-appropriate colours. Loose blouses, trousers skirts and dresses to keep you cool during those scorching days. To connect to their expanding market further, the campaign features inspirational woman from the Middle East who are involved in all things fashion. This includes designer and presenter Tamara Al Gabbani, and Fashion editor Yalda Golsharifi. The collection is tailored to the needs of a Muslim woman, and keeping them stylish and on trend. Fresh tones, and top quaility fabrics, it’s also about flattering the womans body, while keep necklines and legs covered.
This collection should make a huge impact for the brand, due to the Middle East having some of the most wealthiest people in the world, and the market ready to fork-out the cash on a big shop for pre-Ramadam.
The Collection is now live on their website, click here
images taken DKNY’s campaign