Gvantsa: I have had a lot of experience in the industry. I studied and graduated with a degree in fashion design at the Paris American Academy. When i came back to Georgia, it was very difficult. It was a problem, we had no electricity and there was not so much development in Georgia. I had nothing going for me in Fashion here in Georgia. Then, step by step it happened for me. 7 Years ago, i opened a multi-brand boutique with and promoting Georgian designers. Many which were very cool and talented designers and i am very happy to have worked with them.
About 4 years ago, i was enrolled in the Mercedes Fashion Week. i will say that my brand is fairly young, it has been in existence for only 4 years and this is our 8th season. The last three season, i noticed that i opened and discovered myself to better creations. I started doing more of what i like and i think of my own style and it has been amazing because it is original. I can say that i am not copying anyone else.
Can you describe your brand in 3 words?
Gvantsa: I will say retro-futuristic. I like multi colored fabrics and geometry. It is risky to work on different quality of fabrics but i consider it very challenging. It is very light but at the same time strong. It has a lot bold patterns and colors. My patterns are always new and different. When i create my designs, i am not really focusing on who is going to wear it but the idea behind the design. When i think of a design, i want to create something. I will say it is mainly for women that like challenges.
Can you share the growth of your brand? Do you sell outside Tbilisi?
Gvantsa: Yes, every season we bring in more and more customers and popularity. What i have noticed is that the press have noticed us more now than two seasons ago, which i consider to be a great thing. It shows that i am going in the right direction.
What is your plan for the future of the brand?
Gvantsa: I plan to grow and i would love to go back to Paris, especially to show my design in Paris Fashion Week.I really do not like to think of the future, i always want to concentrate about now -what i am going to do now. I would like to do something i love doing now and i am happy doing fashion and i know i will be happy doing it tomorrow. One thing i am sure of, is that i will continue to be in fashion and my brand will not stop growing.
Do you have any dream as a Fashion Designer? If you could dress and create a style for anyone- let’s say a celebrity, who will that be?
Gvantsa: I have a lot of dreams. I will say Tilda, i adore her.
Do you have any advise for young designers starting their brand?
Do you think Georgia has influenced you and your designs?
Gvantsa: Honestly, i am thankful and appreciative of other designers and i think they are a great talent. I will say my influence has been mainly my creativity. I do not think of other peoples design but mine. I do what i love and want.
What inspires you?
Gvantsa: I will say i am inspired by the Soul Train. The Jumpsuit is amazing.