MessMag interview with Lakris brand Victoria Petrova October 14, 2018 Community, Designers, Fresh Mess, Interview, MESSFashion, Style, Trends Mess Magazine: Hey Kristina! First of all, I would like to congratulate you with a debut at the LAFW runway. Please tell us how was it? Were you nervous? Kristina, the founder of Lakris brand: I was extremely nervous! Excited and terrified at the same time! I could have not expected a better turned out!!! We had such a great show. Mess Magazine: I know your brand is focused on timeless pieces and versatile shirts and dresses. Tell our readers how and why did you start Lakris? Kristina, the founder of Lakris brand: I have been modeling around the globe for 13 years. Being a fashion model allowed access and insight into many of the most famous fashion brands. Like anything you spend a lot of time doing, you pick things up and before you know it, I felt like I belonged and have a voice to contribute. Mess Magazine: What’s the philosophy behind your brand? Kristina, the founder of Lakris brand: The philosophy behind my brand is versatility. The “Evolution” shirt/dress can be worn multiple ways and it is absolutely Universal! View this post on Instagram @jenelleno.5 : ⚡️ New Work ⚡️ #Repost @theadvntsociety ・・・ #THEADVNTSOCIETY Exclusive | “THAT FEELING” catches model-turned-designer @krisviva in her groove. Photographed by @BAZ. #thatfeeling • EDITORIAL: http://bit.ly/theadvntsociety-thatfeeling __ photog: @baz model: @krisviva creative dir: @vannganguyen styling: @tata__la hair: @jenelleno.5 mua: @jaimeedencreates lighting: @pactography pub: @theadvntsociety OUTFIT @lakrisbrand • • • • #fashion #photography #fashioneditorial #creatives #creativecollaboration #advntsquad A post shared by Lakris Womenswear (@lakrisbrand) on Oct 8, 2018 at 11:41am PDT Mess Magazine: How and where do you find the inspiration for your collections? Kristina, the founder of Lakris brand: My inspiration comes from years spent in the Middle East and Japan. I have been always fascinated with both cultures, those women they are not exposing their skin, they are covered up in luxurious fabrics. It’s so mysterious and sexy at the same time! Mess Magazine: I’ve noticed that your new Lakris collection at LAFW has many details sending us to the Japanese warriors’ culture. Has it so? What was your inspiration for the new collection? Kristina, the founder of Lakris brand: Yes indeed, you can observe some of the elements in my collection has the presence of a Japanese warrior. It sort of a reminder of a woman in power! She is belligerent, sophisticated, vulnerable and gorgeous all in one woman! My designs are for women, who are not afraid of making a fashion statement, yet still, keep it pretty casual and chic at the same time. Mess Magazine: What expectations did you have for LAFW? Did they come true? Kristina, the founder of Lakris brand: I didn’t have any expectations, I was absolutely honored and humbled to receive an invitation to showcase my first ever collection at LAFW. I’m so grateful to LAFW for this incredible opportunity! View this post on Instagram Kimono traditional Japanese wear or new fashion trend?🤔Everything new is well forgotten old! ⠀ Lakrisbrand presents new collection!🌟 Kimono 2.0 shirt/dress for stylish and free-spirited person — can be yours👌🏼 ⠀ #lakrisbrand #nontraditional #kimono #lafw #lafw2018 #silk #luxuryfabrics #luxuryfabric #la #losangeles A post shared by Lakris Womenswear (@lakrisbrand) on Oct 13, 2018 at 8:59pm PDT Mess Magazine: What were the difficulties that you faced before and after LAFW? Kristina, the founder of Lakris brand: I’m always up for a challenge, but I’m not going to lie to pull this thing off within a week was close to impossible, but we did it !!! View this post on Instagram timeless pieces presented by @lakrisbrand ✨ Thank you to our hair & makeup team @hotrollergirl @touchofzuk • • Our amazing sponsors include @calaproducts @zoyanailpolish @redken @biodermausa @beautybydollhouse @realhermakeup @reimagebeauty @tidellioutdoor @aquapacificfiji @drinkbai @sandracosta_designs @impressionsvanity @robotsincards @xobloom @thaiconsulatela @LAweekly @petersenmuseum A post shared by LA FASHION WEEK (@lafw) on Oct 11, 2018 at 2:47pm PDT Mess Magazine: Did the LAFW help you to become better well known? Kristina, the founder of Lakris brand: Absolutely! LAFW opened up new horizons for me! When people see your work on the runway or some celebrity walking the red carpet, you get validation and acceptance! View this post on Instagram Repost from @laurenjaureguistyle : @LaurenJauregui attends FOX's Teen Choice Awards at The Forum on August 12, 2018 in Inglewood, California. 📸Getty Images. – Lauren wearing @lakrisbrand Pre-Fall 2019 #Shirt and #Pants (available online). Style by @mimicuttrell Makeup by @carlenekmakeup Hair by @clydehairgod Showroom @tata_la A post shared by Lakris Womenswear (@lakrisbrand) on Aug 12, 2018 at 10:34pm PDT Mess Magazine: What’re your plans for the next year? Kristina, the founder of Lakris brand: I can’t wait to start working on my new collection. I found my calling and I am so anxious to share my vision with the rest of the world! View this post on Instagram Some more red: “Evolution” kimono in Persian Red ❤️ You can wear it your way ☝🏼 Slide 👉🏼 ⠀ Don’t forget: Come to meet our founder/designer @Krisviva at Fred Segal October 5th and 6th from 12-5pm !👌🏼 @Fredsegal ⠀ #lakrisbrand A post shared by Lakris Womenswear (@lakrisbrand) on Oct 4, 2018 at 8:55pm PDT Mess Magazine: What can you wish to the aspiring designers? Any advice? Kristina, the founder of Lakris brand: Don’t afraid to take a risk! If you don’t risk, you don’t drink champagne! View this post on Instagram #Hawaiian flamenco in @lakrisbrand Stella slip dress Available for purchase at @guildla 💃🏻💃🏻💃🏻 A post shared by Kristina T (@krisviva) on May 12, 2018 at 11:40am PDT The interview, fashion assistance and publishing the content: Victoria Petrova