It’s been an exciting year for Adidas, with their latest collaboration with Topshop, shortly released a few weeks ago, they are hitting up with their newest announcement, due November 2014. Mary Katrantzou, known for her digitial print, bright colours and modern ready to wear fashion, is seen to be collaborating with the brand. What to expect, digital print trackies, shorts and hoodies? This collaboration is a big one to look out for, with Mary following the footsteps of designers and labels such as Pharrell Williams, Opening Ceremony & Raf Simmons who have also collaborated with the label.
‘I grew up, like so many other kids around the world, wearing adidas trainers and I’m really excited about bringing my vision to such a global brand,’ says Mary. ‘They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.’