MAX TAN – THE INFINITY COLLECTION IS LANDING Charlotte January 7, 2015 MESSFashion It’s minimal meeting striking, from tailored shapes to serious fashion MAX TAN is the brand to look out for SS15. With huge attention paid to detail and shape, MAX TAN is about clashing feminine with masculine. Breaking the design of fashion down to transformation, modification and reconstruction, MAX TAN are making their stand for Ready-To-Wear SS15, for a alternative, groundbreaking fashion lifestyle and appearance. SS15 is making the impossible, possible, bring the limitless and unbounded to the season. Including defined details of conjoined sleeves, flipped garments transforming a garment to another, such as hems on the shirtdress, transforming and modifying into a jacket bodice. It’s about creating fashion which has no end, with timeless minimal style. Based around the shape of the infinity sign and heavily inspired by the curves of the symbol. Distorting heavy shapes lightly on the body MAX TAN is bringing more than just garments to the table this season. “The inability of defining the infinite is part of the definition of the infinite, as well.” watch SS15 collection here We took some time out to ask a few questions, In three words, could you describe MAX. TAN as a brand? Minimal, unbounded, geometrical Where and why did the brand start? The brand is based in Singapore. After having the honour to graduate in 2006 at the top of school in Fashion Design from the Nanyang Academy of Fine Arts, I showcased my first collection at the Singapore Fashion Week in 2007 and was awarded the second runner-up position at the Singapore Fashion Designers Content. With the recognition received from the competition, I started my own eponymous label. SS15 collection is inspired but the word INFINITY, what pushed the brand to go that direction for that concept? Every collection from the label are conceptualized in a rather abstract way. For the case of Spring/ Summer 2015, I was mainly inspired by the visual of the infinity symbol; one curved line that intertwines in a never-ending loop. Questions started to surfaced in my head, “Will it be possible for a garment to have no ends? For example, no conventional hems, nor cuffs?”. These pushed me to come up with the hybrid garments as featured in my Spring/Summer 2015 collection. Any key favourite pieces from the SS15 collection? Hybrid shirt dress, blazer, and shirt hoodie that features not hems; end of garments are lengthened and flipped up, creating the never-ending loop as inspired by the Infinity symbol. What are expecting from MAX. TAN in the future? Continue to challenge the normality of design, to intrigue, arouse, yet staying true to myself aesthetically as a designer. Business-wise, I’ll be opening my first flagship store in my domestic country of Singapore. The store will be opening in March at Capitol Singapore, the city’s first ever integrated luxury lifestyle development at the heart of Singapore’s downtown Civic District and surrounded by significant historic landmarks. It felt like the right time to do so, especially after 5 years in the business, stocking in multi-label stores domestically and all around the world.