Prada: Heart of the Multitude

Prada is one of the most tradicional brands in the fashion industry, and yet it always surprise us with some fresh, innovatory projects. First they caught the trend of makind they video campaigns a professional work of art by hiring the greatest actors and directors, and now they collaborated with… street art performers!

The Spring/Summer 2014 show was unusual in terms of the setting for the runway – the walls of Via Fogazzaro in Milan have been decorated by muralists: Miles “El Mac” MacGregor, Mesa, Gabriel Specter, Stinkfish, and illustrators: Jeanne Detallante and Pierre Mornet. You can enjoy the photos from the show space in the gallery above. There is also one handbag we found, covered in Detallante’s piece of art! Would you walk around with a bag like that! We certainly would.

If you would like to get some more information on the enlisted artist, visit here.

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