The hugely anticipated arrival of Issabel Marant’s collection has finally landed in H&M stores!
Eager shoppers arrived as early as 2am on a cold morning on November 14th, to ensure that they were in time to buy their favourite Isabel Marant’s pieces.
Scenes of pushing and shoving were avoided and people were queuing in an organised manner. The stores opened their doors to the eagerly awaiting shopper at 9am. The first 420 people were allowed in and given different coloured bracelets, this gave them access to different time slots of 15 minutes each.
Isabel Marant’s collection is in selected stores across London and it’s definitely not one to miss!
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