BRITISH FASHION COUNCIL AND EBAY ANNOUNCES ‘BFC CONTEMPORARY’ PROJECT

British Fashion Council have teamed up with eBay in ‘BFC Contemporary’ project to provide mentorship for emerging fashion designers.

This special program provides oppurtinities for online and offline growth for designers and their presence in fashion industry.

The 2014 BFC official Contemporary recipients were chosen because of their “creative excellence, commercial potential and originality in the contemporary arena.”

The 5 Fashion Designers that will take part of BFC x EBay initiative are:

Alexis Barrell
Georgia Hardinge
Paper London
Prism
Zoë Jordan

Each designer will be given an oppurtinity to create a limited collection that captures their own aesthetic approach to fashion. The items from limited collection will be sold in revolutionary BFC Contemporary shop on eBay.co.ukto 18 million shoppers this September.

Caroline Rush, CEO British Fashion Council commented: “We are delighted to support and help accelerate the growth of these very viable fashion businesses. Each of the inaugural BFC Contemporary designers possess incredible creativity and strong brand concepts. With invaluable support from eBay, these designers mark a new wave in British contemporary design, the rise of which we aim to fuel with this new initiative.”

Melanie Smallwood, head of curation and merchandising, eBay commented: “We are very proud to be partnering with the British Fashion Council this season, to launch this exciting new initiative. BFC Contemporary reflects eBay’s ongoing commitment to support emerging design talent, assisting the recipients in fulfilling their business ambitions. The first ever BFC Contemporary Shop on eBay.co.uk will provide a fantastic platform to showcase British Contemporary designers to eBay.co.uk’s 18 million shoppers.”

This is the second time the BFC has partnered with eBay. In 2012, eBay sponsored the BFC’s Fashion Forward initiative, which supported designers including Holly Fulton, House of Holland, Louise Gray and Mary Katrantzou.

The inaugural designers were invited to apply by the BFC and eBay however in 2015 official applications will be open to all designers looking for BFC Contemporary support.

Alexis Barrell SS 2014 collection