You’ve read that right. With the industry pushing forward to sex and sexuality, it’s no surprise that Calvin Klein (the brand that proves sex sells) has gone that one step further.


Shot by Mario Sorrent, the new campaign has real sexting messages, based around four fiction individual model couples and a threesome. The overall shoot was inspired by real events, and real people of this age and the trend of SEX splattered all over the fashion industry.


“We’re highlighting the truth about dating – the meet up, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is,” Calvin Klein’s chief marketing officer Melisa Goldie told WWD.