Alexander McQueen’s younger line McQ in collaboration with sportswear brand PUMA is hardly a news – this cooperation has been going on since 2005. And it’s been fruitful! So fruitful that soon (August, 1th) yet another collection will haunt us with it’s cool and rebelious spirit. It’s modern and athletic (on Puma’s side), but also elegant and even a bit luxurious (on McQ’s side).

“McQ reinterprets influences from global youth culture for a modern wardrobe whilst remaining true to the spirit of the house of McQueen,” are the exact words of Andy Rogers, brand director for McQ. How do you like the collection? Do you think the shoes can compete with world’s street style sweethearts like Nike Air or New Balance?

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