Admit it, you fell in love with her A/W collection this year at fashion week just much as we did. Cereal boxes, Tony the tiger and even your favourite CoCo Pops monkey, the collection had the essence of quirky, making Ashish’s plastic bags look average.

For 3 months only, Hindmarch has opened a pop-up London store, made to look like a mini-mart. Experience her collection in store with your typical mini-mart scenery, with a hint of high fashion. Gold painted goods, vibrant colours staff dressed for the part and even her famous ‘crisp clutch’.

Complimentary ‘flake 99’ icecreams were also available to buy from store, just to add to your visit. A big must see this summer.


Where to find it? – Mount Street, London

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