Donna Karan is one of the top fashion designers that always was inspired by the city on New York. That’s why she named her international brand DKNY – Donna Karan New York. Latest campaign for Fall 2014 definitely follows the vision of NYC’s outstanding style. The main stars of #WEARENYC are singer Rita Ora and models Eliza Cummings and Soo Joo Park.

Fresh, unstoppable vibe of youth that represents NYC is present in #WEARENYC campaign. This time, on pictures taken by Lachlan Bailey it is all about diversity.  Everyone, no matte of age, color of skin or sex can feel and look good. Street glamour mixed with unbeaten punk rock and hip hop style will always make you feel like you are New Yorker. Why New York is outperforming other fashion capitols? Because of its freshness on the streets, freedom in wearing what you want (even if it costs 1$, but looks like 1M$), diversity of people and their styles and of course, great brands such as DKNY.

Do you wanna feel like a cool kid? Wear #WEARENYC by #DKNY. The collection is available on DKNY.com and stores soon. 




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See behind the scenes video!