My name is Fiona Schubert and I’m a student and blogger from Germany. I created my blog on the 14th of February 2013 (Valentine’s day) in the age of 15 (My 15th birthday was in December 2012). My idea was to present my own style and to share many new impressions from the fashion world with my readers. I find my inspiration in everything – streets, magazines, cities or when I just look around.

I’ve chosen the name ‘Fashion Keyword’ because I think it suits perfectly to me and my blog. ‘Fashion’ means a lot to me because I can present my emotions and my own style. It shows how different you are to others. The definition of ‘Keyword’ is simple: A word which acts as the key to a code. For me the code is fashion and with this keyword you can express many things, like emotions, style, etc. You can put simply any word as keyword, with your own imagination and ideas.

I’m passionate about travel, fashion, shoes, dance and photography. I speak four languages – German, English, French and Luxembourgish. My hobbies are play the piano, dance Hip Hop, meet friends and take pictures.

My ambition pushes me everyday, because I admire bloggers like Chiara Ferragni, Kenza Zouiten and Kristina Bazan so much. My dream is to travel around, to get in touch with new cultures and to meet new people with a lot of experience.

Check out more of fiona’s quirky, cute and laid back fashion style at












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