The show started with a short film introducing British music and fashion icon Paul Weller and his daughter Leah, who are part of Daks 120 year anniversary advertising campaign. The iconic signer was filmed in a classic cut suit playing the piano singing his classic hit “you do something to me”, while daughter Leah adorned a mixture of heritage Daks outfits.
The show then kicked in with a symphony of classic tracks that included Dinah Washington,’s “mad about the boy ” and Etta James “at last” amongst others.
The collection itself was concise, clean and above all wearable on almost every level.
Mixing a palettes of house check, camel, vicuna, black and a strong sense of military green (similar to the menswear collection shown in Milan last month).
Highlights included quilted elbow length gloves in gold and black, oversized knitted full length skits and bearskin tall caps – as seen on British guardsmen outside Buckingham Palace – bringing in the labels quintessentially English flair.
Materials were both traditional and modern merging cashmeres and silk alongside important features such as knitwear, sequins and lame.
There was also a selection of split and dropped hems on skirts, polo neck jumpers and emaculately tailored cape coats and cocoon style jackets; perfect when braving the harsh winter weather. Creative director Filippo Scuffi took a short but well deserved bow at the end of the show to round off the collection.