Issa AW14 Collection
Since Daniella Helayel left the iconic brand last spring the label has somewhat taken a fresh new turn, showcasing a new style from current creative director Blue Farrier.
The Issa London AW14 collection was presented at the Serpentine Sackler Gallery amid a mass of media frenzy and surprisingly showed off instantaniouly wearable and desriable pieces that left the press wanitng more.
Aside from super feminine draping, prints, silhouettes and tailoring the collection also brought in new designs for outerwear and tailoring; a welcome update.
The inspiration came from the Issa ladys love of interior, replciating luxurious cashmeres, jacquard, flock, intarsia and hand knitted items that were also centered around geometric formation.
Poncho’s were key for AW14 with oversized tailoring on jackets, skirts, tops and dresses that included statement bows mixed with boucle wool. A predominant mixed palette of reds, pinks, mustard, black and white were visable in swirls and blocks of colour and clashing monochrome prints also paid homage to Farrier’s new age designs. Hems were either sharply cut or shown with zig zag lining while trousers adorned large turned-up cuffs in some cases. Structurally the Issa woman has a whole new work wardrobe that combines both day to night styling alongside perfect party wear pieces.
And thankfully the brands signature draping was still there (something which helped sales soar after Kate Middleton was snapped in their sapphire blue wrap dress when she stood alongside Prince William to annonce their engagement back in November 2010), shown on silk jersey dresses with floral printing.
This show was by far one of the highlights from London Fashion Week due to its exciting new direction and fun atmosphere.