MESS Magazine X 8th Heya Arabian Fashion Exhibition Emma Ellen November 2, 2015 MESSFashion In a recent interview with MESS Magazine, Alia Khan states ‘we believe the word ‘ideal’ does not discriminate, [and] neither should we.’ A statement that truly defines the state of the fashion industry, in particular that of modest fashion. As an industry, we build our ideals on the expression of diversity and self-empowerment. These are qualities we believe epitomise fashion, as we see it in our ability to use fashion as a tool for our thoughts. Yet so often the industry misses the mark, as diversity is often seen to be limited to our personal choices. This is why Islamic fashion is more prevalent than ever. Its rise in the fashion rankings show the acceptance of diversity. With strong, independent and feminine leaders like Alia Khan, Muslim women will be able to endorse the ideals of not just modest fashion, but fashion as a whole. 7th Heya Arabian Fashion Exhibition, June 2015 Today in the world of modest fashion, we are seeing talented designers such as Amber Feroz who uses form and structure to create exhilarating and visionary designs. It is designers like Feroz whose original ideas are bringing attention to Islamic fashion. Yet it’s not just the designers that make this world of fashion stand out, it’s the tenacity that comes with its followers. As Khan stated in her interview with MESS Magazine, the modern Muslim woman does not follow trends. She is not focused on what everyone else thinks is en vogue, but rather what she thinks is. For Islamic fashion, ‘it’s all about respecting the individual and appreciating everyone’s look.’ These women are going above and beyond, by breaking through trend barriers and defying the stereotypes of modest fashion; for there’s no judgement and no expectations, just a shared appreciation for the beauty of fashion. 7th Heya Arabian Fashion Exhibition, June 2015 Here at MESS Magazine, we want to not only promote the art of fashion and its diversity, but we also want to be a part of it. We believe that fashion should endorse all cultures, uniting each in their values and style, which is why it gives us the absolute pleasure to announce that we will be attending and taking part in the 8th Heya Arabian Fashion Exhibition. This is Qatar’s leading fashion expo, one that aims to expose the best there is of Arabian and Islamic designers. It is platforms like Heya that not only provide great exposure for designers and to this niche market, but are also educating other parts of the industry of the importance of Arabian and Islamic influence within the fashion culture. Islamic fashion is one of a kind, one that continues to grow and inspire. With great influence and direction, we can only wait to see what is to come next.