Often fashion brands are geared towards attracting a female-based clientele, yet few of these companies actually hold women and feminism as a core value. It’s about time we had companies both representing and supporting the feminist movement.
We have compiled a list of brands who are really stepping up and doing their bit to promote gender equality and feminism throughout their work:
Birdsong was founded in 2014 by Sophie Slater and advocates fair wages and representation for female garment workers in the UK. The company’s values are truly inspirational, with a particular focus on sustainable, ethical, quality-assured clothing. Each piece is handmade and utilises talented women from a range of fashion-related industries; further proving just how dedicated they are to their cause.
“We create clothing for women who dress in protest”
An LA-based company founded by sisters Margaret and Katherine Kleveland in 2015 with the aim of increasing female-identifying workers and representation within the fashion industry. They strive to build fashion careers for women via their clothing as well as maintaining an ethical production and reasonable, consistent price range.
“Supporting those who identify as women in the workplace and are collaborators in our mission to eliminate the gender gap at every point in the supply chain”
Paloma Wool (@palomawool)
This Barcelona business has made a name for itself worldwide due to its unique and eye-catching pieces. Paloma Wool is both the name of the founder and company, of which both harness a love for the unique and the experimental. They are committed to representing a female-lead fashion label where they combine a firm focus on female representation alongside a conscientious approach to fashion.
“The female figure (in all its forms) is an essential support in Paloma Wool, she is reflected through materials, prints, colors and the way we do, express and present things.”
Founded by Paola Masperi, Mayamiko is inspired by the empowerment and cultivation of protecting and representing working women in Malawi. The company began as a charity (The Mayamiko Trust) in 2008 which aimed to provide opportunities and training to disadvantaged women, and has since grown into the fully fledged label it is today. Alongside quality assured, hand-crafted garments from across the world, they also continue to support and encourage local women to pursue garment manufacture via their incredible charity work.
“We are dedicated to putting people and the planet at the heart of our process”
Lisa Says Gah! (@lisasaysgah)
Founder, Lisa Bühler, is passionate in creating a brand both colourful and ambitious in its approach; hence, Lisa Says Gah! The label has a focus on promoting sustainability as well as reaching out to young, talented designers and female-led brands. They claim that there is a gap in the fashion market for female-led brands and their aim is to eliminate this; via their colourful clothing range.
“Our mission is to really focus on the woman behind the brand and make that feel really special.”