TikTok Shop- Are Consumers Really Buying From Social Media Platforms? Eve Rowena July 4, 2021 Community, Fresh Mess, MESSFashion, News, Society, Sustainability, Sustainablefashion, Top News, Trends This week TikTok launched their new ‘shop’ feature, allowing users to shop in the app. Outside of Twitter and maybe Snapchat (but who’s using that these days?) it seems that shopping and social media apps are ...
Diversity Will Not Put Victoria’s Secret Back On Top Eve Rowena June 27, 2021 Fashion Weeks, MESSFashion, Models, News, Shows, Top News, Trends, Women Victoria’s Secret ‘The Collective’ launched this week as an attempt at a comeback, intending to appeal to those who called for the brand to feature more diverse women. I feel quite strongly about why this won’...
The Bangladesh Accord- A Prime Example of Brands being Superficially Ethical Eve Rowena June 25, 2021 Community, MESSFashion, News, Society, Sustainability, Sustainablefashion We all know that the upper end of the fast fashion industry has a huge issue with green-washing and putting on a front of ethical practices. Naturally, as a consumer, you likely don’t have the time or resource...
The British Fashion Council’s Inaugural Institute of Positive Fashion Forum: The Key Takeaways Alexandra Wagner June 24, 2021 Community, Fashion Weeks, History, MESSFashion, News, Shows, Society, Sustainability, Sustainablefashion Last June 10th, the British Fashion Council (BFC) celebrated its long-awaited Intitute of Positive Fashion Forum (IPF Forum), in which the fashion industry’s greatest leaders all gather to discuss and come up ...
Digital fashion and NFTs – here to stay? Alexandra Wagner June 20, 2021 Designers, Designers, History, MESSFashion, News, Shows, Sustainability, Sustainablefashion, Trends Digital fashion has taken high fashion brands by storm, and inevitably so, the rest of the world as well. Being a highly advanced technological power tool that leaves literally zero carbon footprint, its versa...
Digital Fashion: A New Direction for Fashion? Bethany Chandler June 17, 2021 Creativity, Designers, Fashion Weeks, Fresh Mess, MESSFashion, News, Sustainability, Sustainablefashion, Trends Digital technology is sweeping the current fashion scene. This new-wave technology is making huge advancements, making use of 3D technology and pixelated imagery. It’s a software that allows you to wear varying amounts of different clothing without ever, actually, wearing them. It’s downloaded.
EP 6 WHAT A MESS with Pilar Pedrinelli, a sustainability activist Eve Rowena June 14, 2021 MESSFashion, MESSMedia, News, Podcast, Sustainability, Sustainablefashion https://open.spotify.com/episode/3sCfSOhpr5cZS8bbbvTESJ?si=pJ4UXICwS9O644o4x12qfQ&dl_branch=1 New What A Mess episode with Pilar Pedrinelli, a sustainability activist and Global Public Engagement officer ...
Chatting With XFEMINADESIGNS: The Small Business Starting Its Own Sustainable Fashion Revolution Bethany Chandler June 8, 2021 Artists, Community, Creativity, Designers, Designers, Features, Fresh Mess, Interview, MESSFashion, MESSFeature, MESSsubmissions, News, Stories, Style, Sustainability, Sustainablefashion, Trends, Women "Positive representation and love for colour is my inspiration. Growing up a plus sized, mixed race girl in Britain, I felt out of place. I never wore bright colours or patterns in fear of being called out, and assumed that fashion like that wasn't meant for me. I mean, where do you see chubby brown girls in cool clothes in the 90's fashion scene?"
The Rise of the Indie Brand and Their Loyal Followers Eve Rowena June 3, 2021 Designers, MESSFashion, News, Trends In the last few years, we have seen a rise in huge names being called out for evidently copying their less well-known counterparts. In some cases, the smaller designer does not need to own a brand at all. Rece...
